WTM London 2025: The World’s Premier Travel & Hospitality Event

Join 46,000+ industry professionals at WTM London 2025 - the world’s leading event for travel innovation, luxury experiences, and global networking.

As autumn deepens, London once again becomes the beating heart of the global travel industry. From 4 to 6 November 2025, WTM London transforms ExCeL London into an arena where luxury hospitality, innovation, and international tourism converge. For three days, the city hosts leaders, visionaries, and creators, all gathered to shape the future of travel.

WTM London is more than a trade show; it is a crossroads for the world's most influential tourism brands. This year's edition is poised to become the largest in the event's 45-year history, with more than 4,000 exhibitors and expectations to surpass 46,000 attendees RX Global. Delegates can meet representatives from elite hotels, pioneering cruise lines, and cutting-edge travel platforms. From private resorts in the Maldives to urban luxury in New York, the event showcases the diversity and sophistication of modern travel. Regional powerhouses including the Philippines, Thailand, India, Indonesia, Brazil, the United States, Mexico, and Canada will showcase their distinct offerings Travel And Tour World, while Australia and New Zealand make their return after a period of absence, bringing the total to more than 180 countries represented.

Under the stewardship of newly appointed Event Director Chris Carter-Chapman, WTM London 2025 expands into unprecedented territory. The event will fully utilise ExCeL London's additional 25,000 square metres of space - a 25% expansion bringing the total floor area to 125,000 square metres RX Global. Carter-Chapman, who brings 15 years of events industry experience, approaches the challenge with calculated reverence. "There's a tendency when you come into a new event to radically try and change it," he reflects. "For WTM, that's just not needed. It's successful because of its evolution, so for me it's about how can I add value to an already highly successful and treasured show."

The expanded space gives birth to two striking innovations. WTM Trend Fest emerges as an "experiential activation zone" where destinations transcend traditional presentation formats. Here, gastronomy, film, sport, and wellbeing tourism come alive through chefs, dancers, and performers - a sensory immersion that Carter-Chapman describes as bringing "a consumer show-style feel to WTM." "We want to provide exhibitors with a space to bring their brands to life in a tangible way," he explains.

The second innovation, WTM TV, will broadcast live across the venue and online, promising to feature prominent presenters and "bring to life elements of the show that would otherwise be lost." Meanwhile, the Maritime Suite's 25 rooms host the new WTM Masterclasses - intensive two-hour sessions that signal the growing appetite for substantive content. Last year saw a 19% increase in conference attendance overall, with the Sustainability Summit recording a remarkable 128% surge and both Marketing and Technology Summits rising by 75% RX Global.

The programme includes high-level seminars, interactive workshops, and panel discussions with industry luminaries. The Technology Summit, curated by Timothy O'Neil-Dunne - founding management team member at Expedia and current Principal at T2Impact Ltd - examines how artificial intelligence, automation, and digital infrastructure can support sellers and suppliers during rapid change. "Attendees will hear from an eclectic mix of experts, all of whom have strong and sometimes differing opinions on the topics dominating today's travel technology conversations," O'Neil-Dunne notes. Sessions will explore whether AI is travel's enemy despite the hype, legal and regulatory implications of widespread AI adoption, and critical airline and flight data trends.

Networking opportunities abound, offering decision-makers the chance to forge meaningful partnerships across continents. Last year witnessed 34,000+ pre-scheduled meetings and an 11% rise in qualified buyers RX Global - figures that underscore WTM's function as a transaction engine, not merely a gathering.

The Ministers' Summit, now in its 19th year and held in association with UN Tourism and the World Travel & Tourism Council, will convene over 50 tourism ministers - building on 2024's record attendance that marked a 12% increase from the previous year. Moderated by BBC News Chief Presenter Christian Fraser, this year's theme - "Reimagining Tourism Investment Models: Building Next-Generation Incentives" - addresses the integration of emerging technologies to unlock new markets, tools to align investment with national economic transformation agendas, and strategies to diversify tourism investment for long-term resilience.

"As the world's most influential travel show, WTM London has an undoubted impact at policy level," Carter-Chapman observes. "As the industry adapts to challenges such as conflict and climate change, and opportunities from technological advances, it's important to come together to share best practices and harness tourism as a force for good."

Particular attention is given to luxury travel - from bespoke experiences to curated itineraries for the discerning globetrotter. Exclusive showcases highlight fine dining, private jets, luxury cruises, and extraordinary accommodation, reinforcing London's status as a hub for those who value both comfort and style in their journeys.

Carter-Chapman perceives a deeper transformation at work. "We connect virtually in business more and more," he observes. "It's been really interesting to talk to partners and attendees who say that actually this places a greater value on face-to-face interaction that they get at WTM and that they look forward to it even more than they previously did." The numbers validate his insight: "We are on course to beat 46,000 this year and probably by a significant margin. It will be the largest WTM in history."

Looking ahead, the event retains its Tuesday-Thursday format - a change driven by delegate feedback. "People are able to use Monday for preparation when previously they had to do it over the weekend," Carter-Chapman explains, "so we'll be sticking with that for very much the foreseeable future."

For London itself, WTM is a reminder of its global influence, not only as a cultural and financial capital but as a gateway to the world. The event embodies the elegance, sophistication, and ambition that define both the city and the ever-evolving travel industry it hosts.

As Carter-Chapman acknowledges the weight of legacy, he looks forward with measured ambition: "I'm standing on the shoulders of a lot of people that have spent decades building the show. Absolutely, this is their achievement." Yet his vision is clear: "WTM London is proud of its legacy - but we're firmly focused on the future. We're evolving faster than ever before to meet the expectations of a global audience, and 2025 will set a bold new benchmark for what this event can deliver."

WTM London 2025 runs from Tuesday, 4 November to Thursday, 6 November 2025 at ExCeL London.

The event anticipates more than 4,000 exhibitors and is projected to surpass 46,000 attendees, making it the largest edition in the show's 45-year history.

This year introduces WTM Trend Fest, an experiential activation zone featuring immersive cultural experiences; WTM TV, a live broadcast channel; and WTM Masterclasses, intensive two-hour workshops held in the Maritime Suite. The event also utilises ExCeL London's 25,000-square-metre expansion.

Chris Carter-Chapman, who brings 15 years of events industry experience, was appointed Event Director in 2025. He previously ran the Festival of Marketing.

The Ministers' Summit focuses on "Reimagining Tourism Investment Models: Building Next-Generation Incentives," exploring innovative approaches to tourism investment, emerging technologies, and strategies for long-term resilience.

More than 50 tourism ministers are expected to attend the Ministers' Summit, building on 2024's record participation which saw a 12% increase from the previous year.

The conference programme includes dedicated summits on Technology, Sustainability, DEAI (Diversity, Equity, Accessibility and Inclusion), Marketing, and Geo-economics, alongside the Ministers' Summit and the unveiling of the WTM Global Travel Report.

The Tuesday-Thursday schedule allows attendees to use Monday for preparation instead of sacrificing their weekend, based on delegate feedback from previous years.

More than 180 countries will be represented, with notable returns from Australia and New Zealand after a period of absence.

WTM London serves as a premier platform for luxury travel, showcasing bespoke experiences, fine dining, private jets, luxury cruises, and extraordinary accommodation, while facilitating high-level business deals worth billions in purchasing power.