Philipp Plein Throws a Riviera Rager for His New Fragrance
– 2 min read
Fashion's favourite provocateur descended on the French Riviera last month (30th of September) with his latest olfactory offering - and, naturally, he wasn't doing things by halves. Philipp Plein commandeered his palatial Cannes crash pad, La Jungle du Roi (“total villa goals”), to launch Plein Fatale Rosé Intense during the duty-free industry's annual schmooze-fest, TFWA.
The scent itself - a heady collision of Damask rose, lychee, blackcurrant, and creamy amber woods - was dreamed up by Alberto Morillas, the perfume world's equivalent of a Michelin-starred chef. It's designed for the woman who wears her confidence like a second skin, preferably in head-to-toe Plein.
But why stop at one fragrance when you can debut three? Plein also rolled out Dynamite and Thunder, two adrenaline-spiked scents for his Plein Sport line, because apparently even your workout needs to smell expensive.
The guest list? A carefully curated mix of beauty insiders and fashion folk, including Antoine Constantin and Jonathan Germain, who sipped cocktails amid tropical foliage while examining Plein's latest brand extensions: SM25 sunglasses (courtesy of De Rigo) and the brilliantly named Crypto King watch by TIMEX. Because if there's one thing the blockchain needs, it's more luxury timepieces.
As the Mediterranean sun dipped below the horizon on 30 September, one thing became crystal clear: Philipp Plein isn't just selling perfume - he's bottling an entire lifestyle, complete with palm trees, precious metals, and unapologetic glamour.
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About PHILIPP PLEIN
German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world. Based in Lugano Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sport brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
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