Lunar New Year in High Jewellery

Each Lunar (Chinese) New Year, the jewellery world quietly shifts its visual language: touches of auspicious red, symbolic motifs, and “giftable” edits of maisons’ most iconic lines. For clients, it’s a season of meaningful gestures; for the houses, it’s an opportunity to frame their signatures—diamonds, pearls, heritage emblems—through a lens of renewal, luck, and celebration.

Bvlgari

To mark the Lunar New Year and the arrival of the Year of the Horse, Bvlgari presents a selection of limited editions across jewelry, watches, accessories and fragrances, interpreting renewal through Roman design codes and symbolic colour.

The highlight is a Special Edition Horse Brooch in yellow gold, inspired by a 1970s archival design and crafted with cabochon rubies, pavé diamonds and black onyx — conceived as a modern emblem of strength and forward motion.

The Serpenti line introduces ruby accents within Serpenti Viper and Serpenti Pallini creations in rose gold. For Greater China, a limited Bvlgari Bvlgari set combines yellow and rose gold with carnelian and mother-of-pearl inserts.

In watchmaking, a Serpenti Seduttori Automatic edition features a ruby-red guilloché dial powered by the in-house Lady Solotempo movement. The offering extends to Serpenti Cuore bags and a dedicated fragrance presentation box, completing a collection rooted in craftsmanship and continuity.

Cartier

Cartier approaches Lunar New Year through a “gifting” lens on its official site—pulling together emblematic lines such as Panthère, Trinity, LOVE, and Juste un Clou in a clean editorial selection. It’s less about novelty and more about iconic pieces presented as talismans for the new cycle.

Van Cleef & Arpels

Van Cleef & Arpels frequently ties the zodiac story to poetry and symbolism. For 2026 (Year of the Horse), the maison frames the horse as a sign of strength, elegance, freedom, and forward motion—supported by a dedicated Lunar New Year / Chinese New Year page and gifting edit.

Tiffany & Co.

Tiffany’s Lunar New Year page reads like an invitation into the brand’s “signatures,” including knot motifs, meaningful pendants, and ruby-toned statements—again emphasizing symbolism (connection, prosperity, optimism) as the core narrative.

Chaumet

Chaumet’s Chinese New Year selection typically highlights house pillars like Joséphine, Bee de Chaumet, and Jeux de Liens—pieces that naturally read as modern “good-luck” icons (links, bees, aigrettes), curated into a festive edit.

Graff

Graff’s approach is unapologetically high glamour: a Lunar New Year gifting edit centred on radiant diamonds (and often red-toned gemstones and butterfly symbolism in its editorial storytelling), presented as timeless heirlooms to mark new beginnings.

Chopard

Chopard is one of the clearest examples of a house bridging watches + jewellery under one Lunar New Year umbrella. Its official “Year of the Horse” page presents a curated edit designed specifically as Lunar New Year gifts—often mixing Happy Sport, Alpine Eagle, and fine jewellery statements in one seasonal narrative.

Swarovski

At the accessible-luxury end of the spectrum, Swarovski leans into zodiac-forward styling with dedicated New Year collections (e.g., “Year of the Horse” for 2026), built for gifting, celebratory dressing, and statement sparkle rather than high jewellery rarity.

Mikimoto

Mikimoto often expresses Lunar New Year through pearls + symbolic design, including limited-edition zodiac brooches in certain markets and seasonal gift guides. Trade and luxury coverage around recent Lunar New Year editions highlights Mikimoto’s zodiac approach (brooches, knots, pearls) as collectible, culture-connected pieces rather than purely decorative jewellery.