Lunar New Year Fashion Capsules: How Luxury Houses Dress the Season in 2026
– 4 min read
Lunar New Year has become one of luxury fashion’s most closely watched cultural moments—not just for its commercial gravity, but for the way brands translate symbolism into design language. In 2026 (Year of the Fire Horse), the strongest capsules aren’t simply “red and zodiac.” They lean into movement, momentum, togetherness, heritage craft, and—when it feels authentic—equestrian codes.
Hermès
For Hermès, the Year of the Horse is almost autobiographical. The maison’s Lunar New Year edit foregrounds its equestrian DNA—sleek knitwear, accessories, and leather pieces styled as a quiet, collectible wardrobe rather than a loud seasonal gimmick.
Gucci
Gucci frames the season through narrative and emotion: “The Gathering” spotlights chosen family and the shared table—an intimate, filmic approach that uses the holiday as storytelling rather than pure product marketing.
Prada
Prada treats Lunar New Year like a cultural chapter inside Pradasphere: for 2026, it explicitly links the Fire Horse to traits like dynamism and independence, positioning the zodiac as a metaphor for modern identity and movement.
Dior
Dior’s Lunar New Year universe often centers on house talismans and iconic codes—this season, the brand leans into “lucky” symbolism (and in beauty, a dedicated “Lucky New Year” edit) presented with Dior’s signature polish.
Louis Vuitton
Louis Vuitton approaches Lunar New Year through a gifting selection—bags, accessories, and seasonal pieces curated specifically around the Year of the Horse narrative of vitality and renewed energy, with strong house signatures.
Fendi
Fendi’s 2026 capsule plays with bright runway-inflected color and accessory storytelling—most notably with festive bag-charms and playful motifs designed for the social, giftable side of the holiday.
LOEWE
LOEWE’s Lunar New Year strategy stands out for cultural collaboration: a limited capsule with tactile, horse-inspired details (fringes, charms) and an emphasis on craft—supported by broader storytelling activations.
Burberry
Burberry’s Year of the Horse capsule is one of the clearest “heritage-meets-season” executions: a reimagined Knight motif and a distinctive festive colorway, presented through a campaign film and a tightly merchandised capsule for gifting.
Bottega Veneta
Bottega’s Lunar New Year is craftsmanship-first: intrecciato and sculptural leather forms, with subtle horse-inspired detailing rather than obvious zodiac graphics—an understated take that reads as collectible beyond the season.
Balenciaga
Balenciaga’s New Year Series leans into street-coded signatures—oversized graphics, logo scripts, and sporty layers—anchored by a campaign that places the holiday in contemporary urban life rather than ceremonial fantasy.
Kenzo
Kenzo goes bolder and more graphic: Nigo’s Lunar New Year capsule is explicitly themed, with horse imagery and lucky symbols—often styled with a playful, fashion-forward “capsule drop” energy.
Miu Miu
Miu Miu’s Lunar New Year 2026 campaign (The Encounter / 如期而遇) is cinematic and conceptual—set within an architectural/art context, with the Fire Horse treated as atmosphere and emotion rather than costume.
Alexander McQueen
McQueen marks Lunar New Year with a festive campaign titled “Gathering in the Year of the Horse”—a narrative of togetherness and metropolitan style presented through curated gifting edits across women’s and men’s collections.
Jimmy Choo
Jimmy Choo’s Lunar New Year presence is often strongest through high-end gifting collaborations—for 2026, a notable limited-edition project reimagines festive gifting as a collector object rooted in craftsmanship and symbolism.
RIMOWA
RIMOWA turns Lunar New Year into travel symbolism: a dedicated Year of the Horse narrative (“Enjoy the Ride”), a campaign film, and seasonal product moments (including a fresh color story) designed to feel like modern talismans for movement.
