Best Luxury Destinations in Europe 2025 — Where the World’s Elite Will Travel Next
– 3 min read
Europe’s most elegant destinations are poised for a luminous year ahead. In 2025, the continent’s most exclusive retreats, from the Riviera to the Alps, are redefining luxury for a generation that seeks privacy, design, and meaning as much as prestige. Here’s where the world’s elite will travel next.
Monaco & the French Riviera: timeless glamour reborn
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Few places capture European sophistication like Monaco. The Principality continues to shine as the Riviera’s crown jewel, where Hotel de Paris Monte-Carlo, Hôtel Hermitage, and the newly reimagined Club La Vigie Monte-Carlo set the tone for discreet indulgence. Along the Côte d’Azur, Cap d’Antibes’ Hotel du Cap-Eden-Roc and Saint-Tropez’s Cheval Blanc remain summer icons — havens for those who arrive by yacht rather than itinerary.
Florence & Rome: art, heritage, and haute hospitality
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In 2025, Italy remains the continent’s beating heart of refined travel. Florence’s Palazzo Portinari Salviati and Rome’s Bulgari Hotel redefine urban grandeur with intimate service and architecture that speaks to centuries of beauty. The focus is shifting from spectacle to subtlety: private gallery tours, ateliers, and after-hours dinners under frescoed ceilings curated for true aesthetes.
The Alps: high-altitude luxury and design
Europe’s mountain sanctuaries are evolving from ski escapes into all-season destinations. In St. Moritz, Badrutt’s Palace and Kulm Hotel continue their legacy, while Courchevel’s Cheval Blanc and Le K2 Palace merge alpine chic with Michelin dining. In Megève, the Four Seasons and Les Fermes de Marie promise what every connoisseur desires most — intimacy amid grandeur.
Vienna & Prague: classical charm meets contemporary cool
Central Europe has quietly become the new stage for cultured travellers. Vienna’s Hotel Sacher and The Amauris revive imperial splendour, while Prague’s Augustine, a Luxury Collection Hotel, reveals the city’s artistic soul within 13th-century walls. Both cities offer more than nostalgia — they represent Europe’s enduring capacity to reinvent grace.
London & the North: discreet excellence in the capitals of style
London remains a perennial favourite for the global elite — not for novelty, but for mastery. Claridge’s, The Connaught, and The Peninsula London set the benchmark for personalised service, while in Oslo and Stockholm, hotels like The Thief and Ett Hem embody Nordic refinement — understated, architectural, effortlessly modern.
A new era of European luxury
In 2025, luxury travel in Europe is less about opulence and more about access: private heritage tours, collaborations with contemporary artists, culinary residencies, and hidden retreats where experience, rather than excess, defines prestige.
