Artur Goroyan: How a Manager Few Have Heard Of Built Meaningful Scale Without Publicity

A discreet investment firm, disciplined risk design, and investing as engineering

In an industry often driven by visibility and marketing, Artur Goroyan has taken a different path.His management company remains discreet, with little public presence, yet the funds under management have reached a meaningful scale within their segment. Interestingly, his only public visibility comes not from finance, but from endurance motorsport, a contrast that reflects his broader philosophy: speed on the track, discipline and control in capital management.

iPremium: There is very little information publicly available about your firm and the funds you manage. Is that intentional?

Artur Goroyan: Yes, entirely intentional. Finance today often lives in constant noise: presentations, advertising, bold narratives. But capital management should not be a showcase.

Trust is built through time and work.

Sometimes I even joke when people ask:

“Why is there so little information about you?”

I reply:

“Have you seen the Berkshire Hathaway website? There isn’t much there either.”

Of course, I’m not comparing scale, but rather a certain style: serious work rarely needs noise.

iPremium: Yet assets under management have grown significantly. How does that happen without publicity?

Artur Goroyan: Growth never came through marketing. It came through trust and long-term relationships.

People don’t stay because of promises, they stay because of consistency. At some point, reputation becomes stronger than visibility.

iPremium: Your public presence is mostly linked to motorsport. Why?

Artur Goroyan: Motorsport is a part of my life where risk is visible. I compete in endurance racing, and what matters most is not one fast lap, but the ability to complete the entire distance safely and consistently. You constantly calculate risk:

when to push, when to protect the car, when to maintain pace. In investing, the logic is very similar. It’s not a sprint.

It’s discipline, endurance, and risk control over the long term.

iPremium: Many people associate options with speculation. Why do you use them?

Artur Goroyan: Options can be dangerous if used as gambling. But when structured properly, they are instruments of control. They allow you to design exposure in advance:

participate in upside while defining downside scenarios. For us, options are not about maximum leverage. They are about precision in risk architecture.

iPremium: What is the core architecture of your strategy?

Artur Goroyan: It is not one idea or one large bet. It is risk distribution across independent decision sources.

We work with multiple indicators and analytical modules across different market layers:

volatility regimes, direction, breadth, stress conditions, positioning.Each signal influences only a small portion of capital.We avoid concentrating risk in a single hypothesis. The strategy becomes more like an ecosystem than a single opinion.

iPremium: How automated is the process?

Artur Goroyan: Systems provide signals and discipline, but they do not replace responsibility. Automation can support execution and reduce emotional noise. But with significant capital, you cannot delegate the final decision to a machine. Indicators map probabilities. The decision remains human. Because investing is not only mathematics. It is accountability.

iPremium: What prevents such a strategy from becoming a casino?

Artur Goroyan: Three principles.

First: risk is defined before entering a position, not after.

Second: we always know what must be wrong for us to reduce exposure.

Third: we never rely on the need to predict one single scenario.

Stability comes not from forecasting, but from constraints.

iPremium: Have there been periods when markets tested that discipline?

Artur Goroyan: Of course. Markets always create moments when breaking rules feels tempting, in euphoria or in panic. That is exactly when structure matters most. I don’t believe in strategies that work only in good weather. The real work begins in stress regimes.

iPremium: You operate without management fees, only performance-based fees. Why?

Artur Goroyan: Because it is the cleanest alignment of interests. If the investor earns nothing, the management company earns nothing. It is harder as a business model, but purer as responsibility.

iPremium: How can you sustain such a structure?

Artur Goroyan: Management fees often exist because of heavy infrastructure: offices, large teams, fixed overhead. We operate differently. In many ways, we are closer to a technology firm: lean structure, automation, efficiency. We absorb fixed costs and participate only in outcomes.

iPremium: Why was it important that one of the funds you manage is registered in Armenia?

Artur Goroyan: I wanted part of the institutional infrastructure to exist beyond traditional financial centers. Many build investment structures exclusively abroad. For me, it mattered that one of the funds managed by our firm is registered in Armenia, as a long-term presence rather than a symbol. Today, parts of our structure operate in the US and Dubai, and one fund under management is registered in Armenia.

“I have always believed that the best results come without unnecessary tension.
When incentives are aligned honestly and risk is under control, investing becomes not a battle, but calm work where taste, precision, and time matter most.” - Artur Goroyan